UTOPIA
branding
packaging
illustration
ux/ui
social media
I developed a vibrant and inclusive brand identity that celebrates the limitless possibilities of desire and sexual expression. I drew inspiration from the founders’ mission to empower all individuals in their sexual well-being and overall health. The design embraces a Happy, Eclectic, and Bold visual language, and aims to appeal to all genders, sexual orientations, and ages. The illustrations, layout, and type communicate the boundless possibilities of Utopia. Utopia means Boundless Passion for Every Body.
GARDEN
art direction
styling
photography
design
typography
The creative concept for this vinyl album art revolves around a human being one with a garden—growing in the garden and the garden growing through them. The visual keywords Gloomy, Hopeful, and Raw drive the artistic direction, capturing the musician’s melancholic style and deep introspection. The branding aims to resonate with adult fans, particularly womxn, by evoking a sense of connection to nature and by illustrating unending personal transformation. And, as you can see, I have a garden.
DIP
packaging
branding
illustration
I captured the unique story of DIP Morsels’ chemist founder through a combination of joyful colors, bubbly shapes, and science-inspired graphic elements. The creative direction is Simple, Bold, and Retro, aiming to resonate with health-conscious chocolate lovers and appeal to modern tastes in the vast world of chocolate. The look and feel carries through the design via the logo, illustrations, typography, color, and layout. Take a DIP!
TEMPO
editorial
typesetting
photoshop
For Tempo Magazine, I utilized a clean and grid-focused layout that keeps the imagery and stories in center focus. The design direction is Minimal, Black and White, and Modern. I aimed to create a sleek and sophisticated brand identity that is also timeless and accessible, catching the eye of passersby and enhancing the reader’s experience. Women from the 60s rule my world.
PETCENTRAL
ux/ui
branding
social media
print
PetCentral is a friendly and inviting one-stop shop for families, couples, and folks looking to adopt or list pets for adoption. The large and bubbly type, soft and vibrant colors, portrait imagery, and inviting graphic elements are meant to feel Simple, Inviting, and Cute. The simple web navigation provides an enjoyable and seamless experience while users find the perfect, furry friend. Friendly reminder to Adopt Don’t Shop.
ROOM
branding
ux/ui
typography
illustration
Room Theory Co. designs spirited and dynamic spaces for individuals and families with versatile needs, particularly those who work from home. The design direction for this London-based interior design company revolves around the use of simple geometric shapes and primary colors to bring a Bright, Smart, and Minimal visual identity. The color, graphic elements, layout, and photography communicate accessibility and illustrates how working with the basics can still create something wonderful. Form, meet Function.
Interested in working with me?